A manufacturing conglomerate with a multi-hundred-billion Rupiah product portfolio. Flagship consumer brands: Lem Rajawali (adhesive) and Cheers (drinking water).
- 35+team members at peak
- 14+product lines rebranded
- 21universities in programme
Highlights
- 01
Built the Group Marketing & Brand Communication division from zero — including Marketing Activation as a standalone function for the first time in the company’s history, plus team structure, SOPs, brand guidelines and working processes.
- 02
Led a division that grew to 35+ people across Creative, Brand Campaign & Digital, and CRM & Brand Activation — covering field activation, two regional Tim Sobat groups, an SPG network and visual merchandising.
- 03
Ran a full rebrand with a UK design consultancy: new brand identity, logo philosophy, and redesign across 14+ product lines.
- 04
Launched three new products — Silicone Sealant, UltraGlue and Plamir Instant — from positioning through in-market execution.
- 05
Commissioned the group’s first-ever brand research study with Populix, setting the baseline that shapes current brand strategy.
- 06
Works with 22 media partners across radio, billboards and digital portals.
- 07
Educational institution programme active across 21 universities and 2 secondary schools; direct partnerships with HDII, KIDI, HKBR and Kotujoki.